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The main findings of a detailed qualitative study of themotivations, beliefs and attitudes of practising vegetarians and vegansare reported. It is concluded that vegetarianism, while remaining verymuch a minority option, is increasing steadily in the UK population,although the rate of increase appears to vary by such factors as age,gender and socioeconomic category. Those who opt for a nonmeateatingdietary pattern may well represent the vanguard of a form of ethicalconsumerism to which food producers, processors and retailers will needto be increasingly responsive in the near future.
British Food Journal – Emerald Publishing
Published: Apr 1, 1991
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