Value decomposition of e‐commerce performance

Value decomposition of e‐commerce performance Purpose – The need to measure organisational effectiveness has become increasingly accepted. Performance measurements can readily be developed but need to be further defined as performance metrics. The paper's aim is to show how the use of the decomposition technique enables the development of electronic commerce (e‐commerce) metrics. Design/methodology/approach – In the approach to value decomposition, value constructs are identified at the highest level, decomposed into the next levels, referred to as value variables, which are further broken down into value metrics. During decomposition, proper splicing has to occur. This implies that values (constructs, variables and metrics) should be carefully specified and that their interconnections should be controlled. Furthermore, functional integrity is required so that a succinct statement can be made for each metric. Findings – The paper identified value constructs and value variables for six e‐commerce applications. They are aggregated into corporate performance management measures so that the various lower level value metrics can be made to work seamlessly together. Practical implications – Although there is large agreement on the key values obtained from e‐commerce, it is difficult to achieve the degree of integrity required by the decomposition technique. Further research is required. Originality/value – Performance measures provide a factual representation of important business activities and enable greater preciseness in their execution. The paper provides insight into values and associated measures in important activities of e‐commerce, namely VRM, B2C, B2B, CRM, EP, and ERP. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Benchmarking: An International Journal Emerald Publishing

Value decomposition of e‐commerce performance

Benchmarking: An International Journal, Volume 13 (1/2): 12 – Jan 1, 2006

Loading next page...
 
/lp/emerald-publishing/value-decomposition-of-e-commerce-performance-SX0Dkgom6p
Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1463-5771
DOI
10.1108/14635770610644592
Publisher site
See Article on Publisher Site

Abstract

Purpose – The need to measure organisational effectiveness has become increasingly accepted. Performance measurements can readily be developed but need to be further defined as performance metrics. The paper's aim is to show how the use of the decomposition technique enables the development of electronic commerce (e‐commerce) metrics. Design/methodology/approach – In the approach to value decomposition, value constructs are identified at the highest level, decomposed into the next levels, referred to as value variables, which are further broken down into value metrics. During decomposition, proper splicing has to occur. This implies that values (constructs, variables and metrics) should be carefully specified and that their interconnections should be controlled. Furthermore, functional integrity is required so that a succinct statement can be made for each metric. Findings – The paper identified value constructs and value variables for six e‐commerce applications. They are aggregated into corporate performance management measures so that the various lower level value metrics can be made to work seamlessly together. Practical implications – Although there is large agreement on the key values obtained from e‐commerce, it is difficult to achieve the degree of integrity required by the decomposition technique. Further research is required. Originality/value – Performance measures provide a factual representation of important business activities and enable greater preciseness in their execution. The paper provides insight into values and associated measures in important activities of e‐commerce, namely VRM, B2C, B2B, CRM, EP, and ERP.

Journal

Benchmarking: An International JournalEmerald Publishing

Published: Jan 1, 2006

Keywords: Electronic commerce; Performance measures; Organizational effectiveness

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off