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Utilization of time‐based strategies Creating distribution flexibility/responsiveness

Utilization of time‐based strategies Creating distribution flexibility/responsiveness Explores how firms can use time‐based strategies within their distribution operations. Exploratory results are presented detailing strategic distribution responses employed to meet competitive challenges and gain competitive advantages. These firms have proactively worked to make their operations more flexible and allow them to respond more quickly to customer requests. They have developed capabilities to customize or tailor services to specific market segments in a timely manner, learned to prioritize requests and respond with differentiated service programs, and strategically exploited information capabilities in order to substitute “information for inventory” in a cost‐effective manner. The research results emphasize the important role distribution/logistics plays in supporting manufacturing and marketing efforts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Operations & Production Management Emerald Publishing

Utilization of time‐based strategies Creating distribution flexibility/responsiveness

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References (10)

Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
0144-3577
DOI
10.1108/01443579510080418
Publisher site
See Article on Publisher Site

Abstract

Explores how firms can use time‐based strategies within their distribution operations. Exploratory results are presented detailing strategic distribution responses employed to meet competitive challenges and gain competitive advantages. These firms have proactively worked to make their operations more flexible and allow them to respond more quickly to customer requests. They have developed capabilities to customize or tailor services to specific market segments in a timely manner, learned to prioritize requests and respond with differentiated service programs, and strategically exploited information capabilities in order to substitute “information for inventory” in a cost‐effective manner. The research results emphasize the important role distribution/logistics plays in supporting manufacturing and marketing efforts.

Journal

International Journal of Operations & Production ManagementEmerald Publishing

Published: Feb 1, 1995

Keywords: Communications; Competitive advantage; Distribution; Flexible organizations; Logistics; Manufacturing; Marketing; Time management

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