Using ZMET to explore barriers to the adoption of 3G mobile banking services

Using ZMET to explore barriers to the adoption of 3G mobile banking services Telecommunications companies world-wide are developing 3G mobile phones and applications. In the UK, mobile banking is considered to be one of the most value-added and important mobile services available. However, the adoption rate of using 3G mobile phones for financial services is yet to be determined. The current research examined both innovative attributes and customers' perceived risk in order to understand customers' behaviour and motivation toward this innovation. It has advanced the theoretical frameworks of innovation and customers' risk perception as new attributes and risk dimensions were identified. The findings provide banking executives with a better understanding of what are the perceived advantages and disadvantages of 3G mobile banking services, helping them to plan marketing strategies and promotion approaches for 3G mobile banking services in the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Using ZMET to explore barriers to the adoption of 3G mobile banking services

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550310476079
Publisher site
See Article on Publisher Site

Abstract

Telecommunications companies world-wide are developing 3G mobile phones and applications. In the UK, mobile banking is considered to be one of the most value-added and important mobile services available. However, the adoption rate of using 3G mobile phones for financial services is yet to be determined. The current research examined both innovative attributes and customers' perceived risk in order to understand customers' behaviour and motivation toward this innovation. It has advanced the theoretical frameworks of innovation and customers' risk perception as new attributes and risk dimensions were identified. The findings provide banking executives with a better understanding of what are the perceived advantages and disadvantages of 3G mobile banking services, helping them to plan marketing strategies and promotion approaches for 3G mobile banking services in the future.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jun 1, 2003

Keywords: Financial services; Innovation; Mobile communications; Risk; Perception

References

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