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References (1)
-
D. Holmes, J. Zolkiewski, J. Burton (2023)
The outcomes of B2B data-driven customer focused value creationJournal of Business & Industrial Marketing
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 0258-0543
- eISSN
- 0258-0543
- DOI
- 10.1108/sd-03-2023-0040
- Publisher site
- See Article on Publisher Site
Abstract
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis paper investigated how data-driven approaches can impact value creation as well as the capabilities necessary to make use of the data in the right way.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Journal
Strategic Direction – Emerald Publishing
Published: Apr 26, 2023
Keywords: Data; Information; Business performance; Value creation