Using ValuesBased Research to Build a Unified Brand in a Diverse Marketplace
Using ValuesBased Research to Build a Unified Brand in a Diverse Marketplace
Kehler, Elizabeth
2000-03-01 00:00:00
This author looks at unlocking the underpinning emotional drivers of choice among youth, developing a unified brand positioning targeted to diverse priorities and building brand loyalty within a lifestage instead of over a life time.
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngInternational Journal of Advertising and Marketing to ChildrenEmerald Publishinghttp://www.deepdyve.com/lp/emerald-publishing/using-valuesbased-research-to-build-a-unified-brand-in-a-diverse-LOdE68WAY4
Using ValuesBased Research to Build a Unified Brand in a Diverse Marketplace
This author looks at unlocking the underpinning emotional drivers of choice among youth, developing a unified brand positioning targeted to diverse priorities and building brand loyalty within a lifestage instead of over a life time.
Journal
International Journal of Advertising and Marketing to Children
– Emerald Publishing
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