Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Using ValuesBased Research to Build a Unified Brand in a Diverse Marketplace

Using ValuesBased Research to Build a Unified Brand in a Diverse Marketplace This author looks at unlocking the underpinning emotional drivers of choice among youth, developing a unified brand positioning targeted to diverse priorities and building brand loyalty within a lifestage instead of over a life time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

Using ValuesBased Research to Build a Unified Brand in a Diverse Marketplace

Loading next page...
 
/lp/emerald-publishing/using-valuesbased-research-to-build-a-unified-brand-in-a-diverse-LOdE68WAY4

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027646
Publisher site
See Article on Publisher Site

Abstract

This author looks at unlocking the underpinning emotional drivers of choice among youth, developing a unified brand positioning targeted to diverse priorities and building brand loyalty within a lifestage instead of over a life time.

Journal

International Journal of Advertising and Marketing to ChildrenEmerald Publishing

Published: Mar 1, 2000

There are no references for this article.