Using the DiSC ® model to improve communication effectiveness

Using the DiSC ® model to improve communication effectiveness Purpose – The purpose of this paper is to provide an explanation of the DiSC personality model along with a real‐world example of its effectiveness. Design/methodology/approach – The DiSC personality model explores people's communication priorities and how those priorities influence behavior. Kudu Industries is one company that has successfully implemented DiSC throughout the company, and this paper serves as an example of the model's use within an organization. Findings – Every individual within an organization has unique priorities and work styles, therefore they prefer to be addressed in unique ways. When a company dedicates the necessary resources to learning about the various work styles of its employees, productivity increases. Originality/value – Companies that are not paying serious attention to employee communication behaviors should take a second look. This paper shows that organizations that take behavioral training seriously stand to benefit greatly. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial and Commercial Training Emerald Publishing

Using the DiSC ® model to improve communication effectiveness

Industrial and Commercial Training, Volume 41 (3): 4 – Apr 17, 2009

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
0019-7858
D.O.I.
10.1108/00197850910950952
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to provide an explanation of the DiSC personality model along with a real‐world example of its effectiveness. Design/methodology/approach – The DiSC personality model explores people's communication priorities and how those priorities influence behavior. Kudu Industries is one company that has successfully implemented DiSC throughout the company, and this paper serves as an example of the model's use within an organization. Findings – Every individual within an organization has unique priorities and work styles, therefore they prefer to be addressed in unique ways. When a company dedicates the necessary resources to learning about the various work styles of its employees, productivity increases. Originality/value – Companies that are not paying serious attention to employee communication behaviors should take a second look. This paper shows that organizations that take behavioral training seriously stand to benefit greatly.

Journal

Industrial and Commercial TrainingEmerald Publishing

Published: Apr 17, 2009

Keywords: Lean production; Communication; Personality; Employee relations; Training

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