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Recounts an approach to scenario management with a German viewpoint. States scenarios are a way of helping organizations to reduce the uncertainties inherent in developing the right success potentials in time to retain competitiveness. Stresses that a typical scenario project is a five‐stage process: preparation; field analysis; projection; development; and transfer. Employs 4 Figures to aid in the explanation of the arguments herein. Concludes scenario management is a powerful and practical way of constructing strategies robust enough to withstand a variety of different futures and forcing forward thinking from managers.
The Antidote – Emerald Publishing
Published: Oct 1, 1999
Keywords: Scenario planning; Management games; Strategy
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