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Using intellectual assets as a success strategy

Using intellectual assets as a success strategy You may be surprised to discover that millions of dollars in revenue are sitting, undiscovered, inside your own organization. Follow the authors as they walk you through different areas of your business to discover the untapped potential of "forgotten" intangible assets that may already exist, including patents, trademarks, licensing arrangements, employee know-how, infringement protection plans and much more. Learn how to manage these assets to their fullest potential by creating an Intellectual Asset Management Portfolio (I-AMP). The authors reveal their own five-step process and then present three case studies (an energy company, a high-tech manufacturer and a telecom company), which illustrate the remarkable increases in revenue generated by this program. In one case, $1 billion was shifted from the expenditure to the revenue side of the ledger! http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Intellectual Capital Emerald Publishing

Using intellectual assets as a success strategy

Journal of Intellectual Capital , Volume 1 (1): 7 – Mar 1, 2000

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1469-1930
DOI
10.1108/14691930010324133
Publisher site
See Article on Publisher Site

Abstract

You may be surprised to discover that millions of dollars in revenue are sitting, undiscovered, inside your own organization. Follow the authors as they walk you through different areas of your business to discover the untapped potential of "forgotten" intangible assets that may already exist, including patents, trademarks, licensing arrangements, employee know-how, infringement protection plans and much more. Learn how to manage these assets to their fullest potential by creating an Intellectual Asset Management Portfolio (I-AMP). The authors reveal their own five-step process and then present three case studies (an energy company, a high-tech manufacturer and a telecom company), which illustrate the remarkable increases in revenue generated by this program. In one case, $1 billion was shifted from the expenditure to the revenue side of the ledger!

Journal

Journal of Intellectual CapitalEmerald Publishing

Published: Mar 1, 2000

Keywords: Intangible assets; Knowledge value; Value creation

There are no references for this article.