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Using an applied learning centre as a vehicle for culture change

Using an applied learning centre as a vehicle for culture change Purpose – The purpose of this paper is to demonstrate how a learning centre can be designed as a transformational vehicle to align the culture with the organization's mission and vision to achieve competitive advantage. Design/methodology/approach – In the setting of international clinical development in a major pharmaceutical company, this paper first describes the change strategy and tactics used in designing a learning centre. Then, the overall framework for integrating learning into day‐to‐day work is described as well as the specific methods used for bringing about this integration. Findings – The patient‐centered approach and continuous learning and improvement environment result in exploring, managing, and mitigating risks and optimizing benefits to the patient. Clearly, this change strategy is pivotal to achieving the company mission, and it enables international clinical development to exceed industry standards. Originality/value – The paper shows how to design and implement a learning centre as a vehicle for culture change. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png VINE Emerald Publishing

Using an applied learning centre as a vehicle for culture change

VINE , Volume 38 (1): 9 – Apr 11, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0305-5728
DOI
10.1108/03055720810870914
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to demonstrate how a learning centre can be designed as a transformational vehicle to align the culture with the organization's mission and vision to achieve competitive advantage. Design/methodology/approach – In the setting of international clinical development in a major pharmaceutical company, this paper first describes the change strategy and tactics used in designing a learning centre. Then, the overall framework for integrating learning into day‐to‐day work is described as well as the specific methods used for bringing about this integration. Findings – The patient‐centered approach and continuous learning and improvement environment result in exploring, managing, and mitigating risks and optimizing benefits to the patient. Clearly, this change strategy is pivotal to achieving the company mission, and it enables international clinical development to exceed industry standards. Originality/value – The paper shows how to design and implement a learning centre as a vehicle for culture change.

Journal

VINEEmerald Publishing

Published: Apr 11, 2008

Keywords: Action learning; Knowledge management

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