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Using a business simulation to teach applied skills – the benefits and the challenges of using student teams from multiple countries

Using a business simulation to teach applied skills – the benefits and the challenges of using... The Business Strategy Game is a PC‐based simulation that gives the players experience in developing and implementing strategies. The students run their company in a competitive market setting against other teams. This forces them to take risks and anticipate competitor strategies. This paper is based on an international simulation game involving five teams of postgraduate business students from universities in Ireland, France and the US. The game was run in a “virtual environment” using e‐mail and videoconferencing. The attempt was made to simulate realistic competitive conditions as much as possible so that the concepts learned and solutions generated could be transferred from the classroom to the outside business environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of European Industrial Training Emerald Publishing

Using a business simulation to teach applied skills – the benefits and the challenges of using student teams from multiple countries

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0309-0590
DOI
10.1108/03090590010373316
Publisher site
See Article on Publisher Site

Abstract

The Business Strategy Game is a PC‐based simulation that gives the players experience in developing and implementing strategies. The students run their company in a competitive market setting against other teams. This forces them to take risks and anticipate competitor strategies. This paper is based on an international simulation game involving five teams of postgraduate business students from universities in Ireland, France and the US. The game was run in a “virtual environment” using e‐mail and videoconferencing. The attempt was made to simulate realistic competitive conditions as much as possible so that the concepts learned and solutions generated could be transferred from the classroom to the outside business environment.

Journal

Journal of European Industrial TrainingEmerald Publishing

Published: Aug 1, 2000

Keywords: Simulation; Business games; Teams; Electronic mail; Competition; Skills

References