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US International Trade Intermediaries A Field Study Investigation

US International Trade Intermediaries A Field Study Investigation A field investigation of 35 US international trade intermediariesreveals that, in response to various environmental factors, theintermediaries have made changes in the products they handle, themarkets they serve, and the services they provide. They have also movedaway from a pure exportmanagementcompany role to that of a tradingcompany format. Draws implications for practitioners and policy makers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

US International Trade Intermediaries A Field Study Investigation

International Marketing Review , Volume 9 (2) – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/02651339210012429
Publisher site
See Article on Publisher Site

Abstract

A field investigation of 35 US international trade intermediariesreveals that, in response to various environmental factors, theintermediaries have made changes in the products they handle, themarkets they serve, and the services they provide. They have also movedaway from a pure exportmanagementcompany role to that of a tradingcompany format. Draws implications for practitioners and policy makers.

Journal

International Marketing ReviewEmerald Publishing

Published: Feb 1, 1992

References