US consumers' knowledge of and concern with apparel sweatshops

US consumers' knowledge of and concern with apparel sweatshops US consumers admit they are not knowledgeable about the global apparel industry however, they hold positive beliefs about US apparel industry labour practices. Consumers have much less regard for the foreign industry. There is a slightly higher level of concern for US workers versus foreign workers. Governmental regulations, labelling and store boycotts are agreed upon solutions for abolishing sweatshops. Implications of consumers' beliefs and attitudes to the global apparel industry and governmental policy are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

US consumers' knowledge of and concern with apparel sweatshops

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1361-2026
D.O.I.
10.1108/eb022547
Publisher site
See Article on Publisher Site

Abstract

US consumers admit they are not knowledgeable about the global apparel industry however, they hold positive beliefs about US apparel industry labour practices. Consumers have much less regard for the foreign industry. There is a slightly higher level of concern for US workers versus foreign workers. Governmental regulations, labelling and store boycotts are agreed upon solutions for abolishing sweatshops. Implications of consumers' beliefs and attitudes to the global apparel industry and governmental policy are discussed.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Jan 1, 1999

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