US consumers admit they are not knowledgeable about the global apparel industry however, they hold positive beliefs about US apparel industry labour practices. Consumers have much less regard for the foreign industry. There is a slightly higher level of concern for US workers versus foreign workers. Governmental regulations, labelling and store boycotts are agreed upon solutions for abolishing sweatshops. Implications of consumers' beliefs and attitudes to the global apparel industry and governmental policy are discussed.
Journal of Fashion Marketing and Management – Emerald Publishing
Published: Jan 1, 1999
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