US consumer purchasing decisions and demand for apparel

US consumer purchasing decisions and demand for apparel Purpose – The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach – A two‐step procedure was utilized to model, estimate, and analyze purchasing decision and consumer demand for nine apparel products (male shirts, shorts, jeans and slacks and female slacks, skirts, shorts, dresses and jeans). This study is based on a survey conducted by the American shoppers' panel, which collects consumption data of various garments, socioeconomic profiles, and product characteristics. Findings – The results indicate that purchase decisions are determined by garments' own prices, age, female employment, gender, regions, and the presence of children. The study also shows evidence that the effect of product‐specific pricing strategies would be limited to the targeted products and the origin of the product has minimal effect on consumer expenditures on apparel. Originality/value – This study is one of the few that have used disaggregated apparel products and detailed demographic factors, thus has clear marketing implications and can be useful to the apparel industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

US consumer purchasing decisions and demand for apparel

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Publisher
Emerald Publishing
Copyright
Copyright © 2005 Emerald Group Publishing Limited. All rights reserved.
ISSN
1361-2026
DOI
10.1108/13612020510620759
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics. Design/methodology/approach – A two‐step procedure was utilized to model, estimate, and analyze purchasing decision and consumer demand for nine apparel products (male shirts, shorts, jeans and slacks and female slacks, skirts, shorts, dresses and jeans). This study is based on a survey conducted by the American shoppers' panel, which collects consumption data of various garments, socioeconomic profiles, and product characteristics. Findings – The results indicate that purchase decisions are determined by garments' own prices, age, female employment, gender, regions, and the presence of children. The study also shows evidence that the effect of product‐specific pricing strategies would be limited to the targeted products and the origin of the product has minimal effect on consumer expenditures on apparel. Originality/value – This study is one of the few that have used disaggregated apparel products and detailed demographic factors, thus has clear marketing implications and can be useful to the apparel industry.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Dec 1, 2005

Keywords: Clothing; Buying behaviour; United States of America

References

  • Impact of married women's employment on individual households expenditures for clothing
    DeWeese, G.; Norton, M.J.
  • The economic determinants of clothing consumption in the UK 1987‐2000
    Jones, R.; Hayes, S.
  • Apparel expenditures patterns of elderly consumers: a life‐cycle consumption model
    Lee, J.; Sherman, D.; Wang, H.

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