Unlocking the Supply Chain to Build Competitive Advantage

Unlocking the Supply Chain to Build Competitive Advantage Customer demands on manufacturers and retailers are increasing relentlessly. Spurred by the Internet's “click it and get it” value proposition, a growing number of consumers and business buyers want customized products, convenient ordering, and rapid fulfillment. Delivering against these rising expectations is not easy, however. This is especially true for traditional or incumbent companies that have additional cultural obstacles to overcome. Companies have mastered the challenges of speed, convenience, and reliability and are gaining competitive advantage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The International Journal of Logistics Management Emerald Publishing

Unlocking the Supply Chain to Build Competitive Advantage

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0957-4093
DOI
10.1108/09574090010806119
Publisher site
See Article on Publisher Site

Abstract

Customer demands on manufacturers and retailers are increasing relentlessly. Spurred by the Internet's “click it and get it” value proposition, a growing number of consumers and business buyers want customized products, convenient ordering, and rapid fulfillment. Delivering against these rising expectations is not easy, however. This is especially true for traditional or incumbent companies that have additional cultural obstacles to overcome. Companies have mastered the challenges of speed, convenience, and reliability and are gaining competitive advantage.

Journal

The International Journal of Logistics ManagementEmerald Publishing

Published: Jul 1, 2000

Keywords: Supply chain; Competitive advantage; Customer satisfaction; Corporate culture; Logistics

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