Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Understanding urban festival attendees’ involvement in Hong Kong dragon boat festival

Understanding urban festival attendees’ involvement in Hong Kong dragon boat festival The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.Design/methodology/approachData were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.FindingsResults indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.Research limitations/implicationsThe study draws implications for DBF promotion as an urban cultural event.Originality/valueThis study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Cities Emerald Publishing

Understanding urban festival attendees’ involvement in Hong Kong dragon boat festival

Loading next page...
 
/lp/emerald-publishing/understanding-urban-festival-attendees-involvement-in-hong-kong-dragon-wqoxrpJO7p
Publisher
Emerald Publishing
Copyright
© International Tourism Studies Association.
ISSN
2056-5607
DOI
10.1108/ijtc-10-2021-0207
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.Design/methodology/approachData were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.FindingsResults indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.Research limitations/implicationsThe study draws implications for DBF promotion as an urban cultural event.Originality/valueThis study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.

Journal

International Journal of Tourism CitiesEmerald Publishing

Published: Dec 9, 2022

Keywords: Involvement; Attachment; Events; Urban festival; Dragon boat; Hong Kong; Satisfaction; Future intentions; Mediation; COVID-19

References