Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Understanding urban festival attendees’ involvement in Hong Kong dragon boat festival

Understanding urban festival attendees’ involvement in Hong Kong dragon boat festival The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.Design/methodology/approachData were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.FindingsResults indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.Research limitations/implicationsThe study draws implications for DBF promotion as an urban cultural event.Originality/valueThis study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Tourism Cities Emerald Publishing

Understanding urban festival attendees’ involvement in Hong Kong dragon boat festival

Download PDF
23 pages

Loading next page...
 
/lp/emerald-publishing/understanding-urban-festival-attendees-involvement-in-hong-kong-dragon-wqoxrpJO7p
Publisher
Emerald Publishing
Copyright
© International Tourism Studies Association.
ISSN
2056-5607
DOI
10.1108/ijtc-10-2021-0207
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to examine the influence of involvement, satisfaction and festival attachment on urban Dragon Boat Festival (DBF) attendees’ future intentions.Design/methodology/approachData were collected from 307 participants of the Hong Kong DBF using a survey instrument. Data was analysed using a series of analytical tools including factor analysis, structural equation modelling and bootstrap mediation.FindingsResults indicate that festival attendees’ involvement and satisfaction directly influenced future intentions with the DBF, but this was not the case for festival attachment. Consequently, satisfaction is a key puzzle piece for understanding why DBF attendees may not revisit despite a positive attachment to the DBF.Research limitations/implicationsThe study draws implications for DBF promotion as an urban cultural event.Originality/valueThis study sheds light on the key drivers of attendees’ future intentions among both residents and tourists to urban festivals. A noble contribution to knowledge in this regard is that attachment alone is not sufficient to induce loyalty among DBF patrons. Essentially, satisfaction is a vital element for repeat visits. The study also makes important distinctions in determining elements of attachment.

Journal

International Journal of Tourism Cities – Emerald Publishing

Published: Dec 9, 2022

Keywords: Involvement; Attachment; Events; Urban festival; Dragon boat; Hong Kong; Satisfaction; Future intentions; Mediation; COVID-19

References

  • The ties that bind: Stakeholder collaboration and networking in local festivals
    Adongo, R.; Kim, S.
  • Give and take”: A social exchange perspective on festival stakeholder relations
    Adongo, R.; Kim, S. S.; Elliot, S.
  • Factors influencing patronage of traditional festivals in Sub-Saharan Africa
    Agbabiaka, H. I.; Omoike, A. A.; Omisore, E. O.
  • Understanding culinary tourist motivation, experience, satisfaction, and loyalty using a structural approach
    Agyeiwaah, E.; Otoo, F. E.; Suntikul, W.; Huang, W. J.
  • Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival
    Akhoondnejad, A.
  • The role of place attachment and festival attachment in influencing attendees’ environmentally responsible behaviours at music festivals
    Alonso-Vazquez, M.; Packer, J.; Fairley, S.; Hughes, K.
  • Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention
    Altunel, M. C.; Erkurt, B.
  • Quality, satisfaction and behavioural intentions
    Baker, D. A.; Crompton, J. L.
  • The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations
    Baron, R. M.; Kenny, D. A.
  • The application of enduring involvement theory in the development of a success model for a craft beer and food festival
    Beckman, E.; Shu, F.; Pan, T.
  • Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction
    Biswas, C.; Deb, S. K.; Hasan, A. A. T.; Khandakar, M. S. A.
  • Involvement: An unfinished story
    Brennan, L.; Mavondo, F.
  • Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics
    Brown, G.; Smith, A.; Assaker, G.
  • Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations
    Campón-Cerro, A. M.; Alves, H. M. B.; Hernández-Mogollón, J. M.
  • Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan
    Chang, J.
  • The loyalty process of residents and tourists in the festival context
    Chang, S.; Gibson, H.; Sisson, L.
  • Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists
    Chen, C. F.; Chen, F.S.
  • How destination image and evaluative factors affect behavioural intentions?
    Chen, C. F.; Tsai, D.
  • How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism
    Cheng, T. M.; Wu, H. C.
  • The mediating effect of situation involvement of novelty seeking and satisfaction for Yanshuei fireworks festival in Taiwan
    Cheng, T. M.; Chang, S. Y.; Dai, Z. P.
  • Festival tourists’ loyalty: The role of involvement in local food festivals
    Choo, H.; Park, D.-B.; Petrick, J. F.
  • Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention
    Cole, S. T.; Chancellor, H. C.
  • The role of place attachment in tourism research
    Dwyer, L.; Chen, N.; Lee, J.
  • Leveraging social software for social networking and community development at events
    Farnham, S. D.; Brown, P. T.; Schwartz, J. L.
  • Evaluating structural equation models with unobservable variables and measurement error
    Fornell, C.; Larcker, D. F.
  • Avoiding burnout: The succession planning, governance and resourcing of rural tourism festivals
    Frost, W.; Laing, J.
  • Place attachment and a municipal parks and recreation special event
    Fulthorp, K.; Plunkett, D.
  • Exploring origins of involvement: Understanding the relationship between consumer motives and involvement with professional sport teams
    Funk, D. C.; Ridinger, L. L.; Moorman, A. M.
  • Authenticity, involvement, and nostalgia: Understanding visitor satisfaction with an adaptive reuse heritage site in urban China
    Gao, J.; Lin, S. S.; Zhang, C.
  • The nature and scope of festival studies
    Getz, D.
  • Authenticity, experience, and loyalty in the festival context: Evidence from the san fermín festival
    Girish, V. G.; Chen, C. F.
  • Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment
    Gross, M.; Brown, G.
  • International leisure tourists’ involvement profile
    Gursoy, D.; Gavcar, E.
  • Role of place attachment dimensions in tourists’ decision-making process in Cittáslow
    Han, J. H.; Kim, J. S.; Lee, C. K.; Kim, N.
  • Propositions for guiding the empirical testing of the involvement construct in recreational and tourist contexts
    Havitz, M. E.; Dimanche, F.
  • Leisure involvement revisited: Conceptual conundrums and measurement advances
    Havitz, M. E.; Dimanche, F.
  • A new criterion for assessing discriminant validity in variance-based structural equation modeling
    Henseler, J.; Ringle, C. M.; Sarstedt, M.
  • Tourism statistics
  • Mediating effects of place attachment and satisfaction on the relationship between tourists’ emotions and intention to recommend
    Hosany, S.; Prayag, G.; Van Der Veen, R.; Huang, S.; Deesilatham, S.
  • Antecedents of attachment to a cultural tourism destination: The case of Hakka and non-Hakka Taiwanese visitors to Pei-Pu, Taiwan
    Hou, J. S.; Lin, C. H.; Morais, D. B.
  • Self-congruity and domestic tourists’ attitude: The role of involvement and age
    Huaman-Ramirez, R.
  • The relationship among tourists’ involvement, place attachment and interpretation satisfaction in Taiwan’s national parks
    Hwang, S. N.; Lee, C.; Chen, H. J.
  • The impact of activity participation on satisfaction
    Jurowski, C.; Nickerson, N.
  • Hong Kong celebrates dragon boat festival with rowing rituals, family and fancy dress
    Kao, E.; Chan, V.; Law, Z.; Gurung, E.; Zheng, M.
  • The influence of involvement and awareness on UAE women attitude towards fashion clothing
    Khraim, H. S.
  • What facilitates a festival tourist? Investigating tourists’ experiences at a local community festival
    Kim, B.
  • The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
    Kim, S. S.; Choe, J. Y. J.; Petrick, J. F.
  • Involvement, satisfaction, perceived value, and revisit intention: a case study of a food festival
    Kim, Y. H.; Duncan, J.; Chung, B. W.
  • Exploring the relationships between motivation, attachment and loyalty within sport event tourism
    Kirkup, N.; Sutherland, M.
  • The social construction of a sense of place
    Kyle, G.; Chick, G.
  • An examination of the leisure involvement agency commitment relationship
    Kyle, G. T.; Mowen, A. J.
  • Behavioural intentions of public transit passengers – The roles of service quality, perceived value, satisfaction and involvement
    Lai, W. T.; Chen, C. F.
  • Measuring consumer involvement profiles
    Laurent, G.; Kapferer, J. N.
  • Visitors’ emotional responses to the festival environment
    Lee, J.
  • Understanding individuals’ attachment to selected destinations: an application of place attachment
    Lee, C. C.; Allen, L.
  • An investigation of predictors of satisfaction and future intention: links to motivation, involvement, and service quality in a local festival
    Lee, J.; Beeler, C.
  • The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan
    Lee, T. H.; Chang, Y. S.
  • Examining how attending motivation and satisfaction affects the loyalty for attendees at aboriginal festivals
    Lee, T. H.; Hsu, F. Y.
  • How does involvement affect attendees’ aboriginal tourism image? Evidence from aboriginal festivals in Taiwan
    Lee, T. H.; Jan, F.-H.
  • The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination
    Lee, J.; Kyle, G.; Scott, D.
  • Developing and validating a multidimensional quality scale for mega-events
    Lee, J. S.; Lee, C. K.; Park, C. K.
  • Sensation seeking and tourism: Tourist role, perception of risk and destination choice
    Lepp, A.; Gibson, H.
  • What makes neighborhood different from home and city? Effects of place scale on place attachment
    Lewicka, M.
  • The service satisfaction of jazz festivals in structural equation modelling under conditions of value and loyalty
    Li, C. J.; Lin, S. Y.
  • Effects of place attachment on home return travel: A spatial perspective
    Li, T. E.; McKercher, B.
  • Benefit segmentation of visitors to a rural community‐based festival
    Li, M.; Huang, Z.; Cai, L. A.
  • Conceptualizing festival attractiveness and its impact on festival hosting destination loyalty: A mixed method approach
    Li, J.; Dai, G.; Tang, J.; Chen, Y.
  • App users’ emotional reactions and festival satisfaction: The mediating role of situational involvement
    Li, X.; Su, X.; Hu, X.; Yao, L.
  • Residents' attitude as determinant of tourism sustainability: The case of Trujillo
    López, M. F. B.; Virto, N. R.; Manzano, J. A.; Miranda, J. G. M.
  • Direct and indirect effects of received benefits and place attachment in willingness to pay and loyalty in suburban natural areas
    López-Mosquera, N.; Sánchez, M.
  • Authenticity, involvement, and image: Evaluating tourist experiences at historic districts
    Lu, L.; Chi, C. G.; Liu, Y.
  • From cultural events to sport events: A case study of cultural authenticity in the dragon boat races
    McCartney, G.; Osti, L.
  • Rethinking loyalty
    McKercher, B.; Denizci-Guillet, B.; Ng, E.
  • Are short duration cultural festivals tourist attractions?
    McKercher, B.; Mei, W. S.; Tse, T. S.
  • Married couples’ involvement with family vacations
    Madrigal, R.; Havitz, M. E.; Howard, D. R.
  • Who has the right to the rural? Place framing and negotiating the dungog festival, New South Wales
    Mair, J.; Duffy, M.
  • Measuring purchase‐decision involvement
    Mittal, B.
  • The relationship between self-classification of running involvement and event attachment among runners: Focusing on participants in a city marathon
    Okayasu, I.
  • Is there stability underneath health risk resilience in Hong Kong inbound tourism?
    Otoo, F. E.; Kim, S.
  • Understanding senior tourists’ preferences and characteristics based on their overseas travel motivation clusters
    Otoo, F. E.; Kim, S.; Choi, Y.
  • Diaspora tourists' emotional experience
    Otoo, F. E.; Kim, S. S.; Stylidis, D.
  • Classification of senior tourists according to personality traits
    Otoo, F. E.; Kim, S.; Agrusa, J.; Lema, J.
  • The development of the Thai long-boat race as a sports tourism and cultural product
    Pookaiyaudom, G.
  • How do we keep them coming back? A look at individual factors impacting attendee satisfaction and intention to return to festivals
    Pope, J. A.; Isely, P.; Agbetunsin, B.
  • Tourist motivation and place attachment: The mediating effects of service interactions with hotel employees
    Prayag, G.; Lee, C.
  • Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction
    Prayag, G.; Ryan, C.
  • SPSS and SAS procedures for estimating indirect effects in simple mediation models
    Preacher, K. J.; Hayes, A. F.
  • Measuring loyalty in travel services: A multi-dimensional approach
    Pritchard, M.; Howard, D.
  • The link between place attachment and place satisfaction
    Ramkisson, H.; Mavondo, F.
  • The relationship between involvement, destination emotions and place attachment in the Porto wine cellars
    Santos, V. R.; Ramos, P.; Almeida, N.
  • To Rome with love: A moderated mediation model in roman heritage consumption
    Scarpi, D.; Mason, M.; Raggiotto, F.
  • From cultural festival to international sport – The Hong Kong dragon boat races
    Sofield, T. H.; Sivan, A.
  • Toward a social psychology of place: Predicting behaviour from place-based cognitions, attitude, and identity
    Stedman, R. C.
  • Population research: Convenience sampling strategies
    Stratton, S.
  • Place attachment and tourism marketing: Investigating international tourists in Singapore
    Tsai, S. P.
  • Creating loyalty by involvement among festival goers
    Tsai, H. J.; Yeh, S. S.; Huan, T. C.
  • Festival attachment: Antecedents and effects on place attachment and place loyalty
    Tsaur, S. H.; Wang, Y. C.; Liu, C. R.; Huang, W. S.
  • Brand personality of tourist destinations: An application of self-congruity theory
    Usakli, A.; Baloglu, S.
  • The influence of place identity on perceived tourism impacts
    Wang, S.; Chen, J. S.
  • The measurement of place attachment: Validity and generalizability of a psychometric approach
    Williams, D. R.; Vaske, J. J.
  • Linking travel motivation and loyalty in sporting events: The mediating roles of event involvement and experience, and the moderating role of spectator type
    Wong, I. A.; Tang, S. L. W.
  • Green events, value perceptions, and the role of consumer involvement in festival design and performance
    Wong, I. A.; Wan, Y. K. P.; Qi, S.
  • An empirical analysis of synthesizing the effects of festival quality, emotion, festival image and festival satisfaction on festival loyalty: A case study of Macau food festival
    Wong, J.; Wu, H. C.; Cheng, C. C.
  • Celebrity involvement, perceived value, and behavioural intentions in popular media-induced tourism
    Yen, C. H.; Teng, H. Y.
  • Motivating and retaining festival patronage
    Yoo, M. M.; Kitterlin-Lynch, M.; Kim, B.
  • Effect of health and wellness values on festival visit motivation
    Yoo, I. Y.; Lee, T. J.; Lee, C. K.
  • Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty
    Yuksel, A.; Yuksel, F.; Bilim, Y.
  • Measuring the involvement construct
    Zaichkowsky, J. L.
  • Exhibition attachment: Effects on customer satisfaction, complaints and loyalty
    Zhan, F.; Luo, W.; Luo, J.
  • Place attachment and attendees’ experiences of homecoming event
    Zhang, H.; Huang, Z.; Green, B. C.; Qiu, S.
  • Reconsidering baron and Kenny: Myths and truths about mediation analysis
    Zhao, X.; Lynch, J. G.; Chen, Q.
  • Designing and managing music festival experiences to enhance attendees’ psychological and social benefits
    Ballantyne, J.; Ballantyne, R.; Packer, J.
  • Indigenous tourism from a visitor's perspective: An empirical examination of Valene L. Smith's 4Hs at a sámi festival in Norway
    Johansen, T. E.; Mehmetoglu, M.
  • The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions
    Prayag, G.; Hosany, S.; Odeh, K.