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Understanding consumer choice a new approach

Understanding consumer choice a new approach To give objective guidance the market researcher needs a clear and valid conceptual model of consumer choice, a compatible quantifiable model, accurate meaningful measures and relevance to the real world. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

Understanding consumer choice a new approach

Marchant, Len; Hutchinson, Peter
Management Research News , Volume 14 (4/5): 4 – Apr 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028129
Publisher site
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Abstract

To give objective guidance the market researcher needs a clear and valid conceptual model of consumer choice, a compatible quantifiable model, accurate meaningful measures and relevance to the real world.

Journal

Management Research News – Emerald Publishing

Published: Apr 1, 1991

There are no references for this article.