Purpose – The purpose of this paper is to examine widespread assumptions about things that are deemed inevitable, but which might not happen, or which might have far less impact than previously thought. Design/methodology/approach – Essay. Findings – Some events that are thought to be inevitable actually never take place; and business executives should be prepared for these non‐events as least as much as for those that do take place. Originality/value – Examines these issues in what is hoped to be a unique way.
Journal of Business Strategy – Emerald Publishing
Published: Sep 6, 2011
Keywords: Crowding out Reagan; Natural gas; Biotechnology; Nanotechnology; Genetics; Gene therapies; Moore's Law; Greenpeace; Arctic Ocean; Peak oil; Carbon nanotubes