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Turnaround strategies from Enterprise Rent-A-Car and SABMiller: Communication: the heart of business growth

Turnaround strategies from Enterprise Rent-A-Car and SABMiller: Communication: the heart of... These days, managers have to be constantly aware of means of potential growth if they want to stay in the game. Competition from similar products, changing technology and increasing costs all play their part in putting pressure on firms to keep rethinking and expanding. Mergers are more and more frequent and many businesses have expanded to become global organizations. But if growth is sometimes the only option it is also very often a risky one. Expansion demands investment of time, money and people and has to be carefully managed to bring the desired returns. Though there is a way to increase the odds of success: simple and effective communication in all directions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Turnaround strategies from Enterprise Rent-A-Car and SABMiller: Communication: the heart of business growth

Strategic Direction , Volume 20 (8): 3 – Aug 1, 2004

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References (4)

Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540410545638
Publisher site
See Article on Publisher Site

Abstract

These days, managers have to be constantly aware of means of potential growth if they want to stay in the game. Competition from similar products, changing technology and increasing costs all play their part in putting pressure on firms to keep rethinking and expanding. Mergers are more and more frequent and many businesses have expanded to become global organizations. But if growth is sometimes the only option it is also very often a risky one. Expansion demands investment of time, money and people and has to be carefully managed to bring the desired returns. Though there is a way to increase the odds of success: simple and effective communication in all directions.

Journal

Strategic DirectionEmerald Publishing

Published: Aug 1, 2004

Keywords: Communications; Mergers and acquisitions; Business development

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