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Turbo Marketing Through Time Compression

Turbo Marketing Through Time Compression A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Turbo Marketing Through Time Compression

Kotler, Philip; Stonich, Paul J.
Journal of Business Strategy , Volume 12 (5): 6 – May 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039439
Publisher site
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Abstract

A host of advantages will flow to companies that learn to make and deliver goods and services faster than their competitors. However, four key questions must be answered to determine if a turbo marketing approach is suitable for your company.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1991

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