Trying to understand social media users and usage

Trying to understand social media users and usage Purpose– The purpose of this paper from the series “Monitoring the Media: Spotlight on Social Media Research” is to look into different approaches to study uses of social media platforms – from user statistics to motivations for using specific features within a platform. Design/methodology/approach– Based on a literature review some general findings on social media usage are summarized alongside with examples of user activities that are rarely studied. Findings– The paper concludes that social media research has neglected to question the use of more recent features in social media platforms, such as Twitter favorites or Facebook hashtags, as well as the more “destructive” activities in social networking such as unfollowing. Originality/value– The paper draws attention to some features of popular social media platforms which are currently understudied. It raises awareness for these specific gaps in social media research and could inspire future studies to close the gap. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Information Review Emerald Publishing

Trying to understand social media users and usage

Online Information Review, Volume 40 (2): 9 – Apr 11, 2016

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1468-4527
DOI
10.1108/OIR-09-2015-0299
Publisher site
See Article on Publisher Site

Abstract

Purpose– The purpose of this paper from the series “Monitoring the Media: Spotlight on Social Media Research” is to look into different approaches to study uses of social media platforms – from user statistics to motivations for using specific features within a platform. Design/methodology/approach– Based on a literature review some general findings on social media usage are summarized alongside with examples of user activities that are rarely studied. Findings– The paper concludes that social media research has neglected to question the use of more recent features in social media platforms, such as Twitter favorites or Facebook hashtags, as well as the more “destructive” activities in social networking such as unfollowing. Originality/value– The paper draws attention to some features of popular social media platforms which are currently understudied. It raises awareness for these specific gaps in social media research and could inspire future studies to close the gap.

Journal

Online Information ReviewEmerald Publishing

Published: Apr 11, 2016

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