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Trouble

Trouble In this article the author offers personal views on the concept of television branding and the youth market. How do teens relate to channels Are they brands or products Can a channel ever be more than the sum of its programmes What is the impact of new media on the way we communicate with teenagers All these questions are pivotal in determining both the what and the how of youth communication. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Advertising and Marketing to Children Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6676
DOI
10.1108/eb027655
Publisher site
See Article on Publisher Site

Abstract

In this article the author offers personal views on the concept of television branding and the youth market. How do teens relate to channels Are they brands or products Can a channel ever be more than the sum of its programmes What is the impact of new media on the way we communicate with teenagers All these questions are pivotal in determining both the what and the how of youth communication.

Journal

International Journal of Advertising and Marketing to ChildrenEmerald Publishing

Published: Apr 1, 2000

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