Triadic trust in business networks: a conceptual model and empirical illustration

Triadic trust in business networks: a conceptual model and empirical illustration Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

Triadic trust in business networks: a conceptual model and empirical illustration

European Business Review, Volume 16 (2): 26 – Apr 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555340410524265
Publisher site
See Article on Publisher Site

Abstract

Argues that the unidirectional measurement and evaluation of the trust in a specific business relationship is not enough to understand the trust between two actors in a dyadic business relationship. Furthermore, mutual trust may not always be sufficient to understand the trust in a specific dyadic business relationship. The incorporation of a third actor may improve the understanding of trust in dyadic business relationships. Therefore, a method is applied to analyze the dynamics of trust in triadic business networks.

Journal

European Business ReviewEmerald Publishing

Published: Apr 1, 2004

Keywords: Trust; Relationship marketing; Business links

References

  • A new scale for the measurement of interpersonal trust
    Rotter, J.B.
  • Surveillance and trust
    Strickland, L.H.

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