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Trends that will impact new products

Trends that will impact new products Questions the general assumption that once known, market trendswill guide marketing strategies and behaviour. Argues that if marketersseriously want to find opportunities for new products, they need twothings 1 insightful analysis and data interpretation, and 2 awillingness to break new ground, a determination to be different, and acommitment to be a winner. Examines a number of recent demographic andtechnological trends to demonstrate how they can mislead marketers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Trends that will impact new products

Journal of Consumer Marketing , Volume 8 (1): 6 – Jan 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363769110034947
Publisher site
See Article on Publisher Site

Abstract

Questions the general assumption that once known, market trendswill guide marketing strategies and behaviour. Argues that if marketersseriously want to find opportunities for new products, they need twothings 1 insightful analysis and data interpretation, and 2 awillingness to break new ground, a determination to be different, and acommitment to be a winner. Examines a number of recent demographic andtechnological trends to demonstrate how they can mislead marketers.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Jan 1, 1991

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