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It appears that the demand for metallic coat finishes will be maintained at a high level in the foreseeable future. Over the years these finishes have had their detractors who saw it as a passing phase, but they now have a well established share of the automarket. The market for metallic coats started mainly in the United States to attract the younger drivers of the larger automobiles. However, it transpired that they were to have an appeal to all age groups. They convey a feeling of freshness as the viewing angle changes and the colours of gold and silver psychologically convey value.
Pigment & Resin Technology – Emerald Publishing
Published: Dec 1, 1982
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