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Travel advertising expenditures in the United States

Travel advertising expenditures in the United States Americans strongly believe in the competitive nature of life in general and business especially. As a result of this opinion advertising has become omnipotent. Goods and services which are not heavily advertised will never succeed in creating a national market and a lasting demand. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Tourist Review Emerald Publishing

Travel advertising expenditures in the United States

The Tourist Review , Volume 5 (1): 2 – Jan 1, 1950

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0251-3102
DOI
10.1108/eb059654
Publisher site
See Article on Publisher Site

Abstract

Americans strongly believe in the competitive nature of life in general and business especially. As a result of this opinion advertising has become omnipotent. Goods and services which are not heavily advertised will never succeed in creating a national market and a lasting demand.

Journal

The Tourist ReviewEmerald Publishing

Published: Jan 1, 1950

There are no references for this article.