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Transforming internal communication at Bombardier Aerospace A study in feedback

Transforming internal communication at Bombardier Aerospace A study in feedback This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was developed, in response to these findings. The centrepiece of the strategy was a training programme for managers. This was designed to promote feedbackseeking behaviours. This programme was piloted in one area, with a view to rolling it gradually throughout the rest of the organisation. The programme concerned is discussed in depth, and evidence presented as to its effectiveness. Its wider relevance, for other organisations, is also considered. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

Transforming internal communication at Bombardier Aerospace A study in feedback

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References (2)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1363-254X
DOI
10.1108/eb023508
Publisher site
See Article on Publisher Site

Abstract

This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was developed, in response to these findings. The centrepiece of the strategy was a training programme for managers. This was designed to promote feedbackseeking behaviours. This programme was piloted in one area, with a view to rolling it gradually throughout the rest of the organisation. The programme concerned is discussed in depth, and evidence presented as to its effectiveness. Its wider relevance, for other organisations, is also considered.

Journal

Journal of Communication Management – Emerald Publishing

Published: Mar 1, 1999

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