Transfer of Marketing Technology to China A Content Analysis

Transfer of Marketing Technology to China A Content Analysis Investigates the level of transfer of marketing technology to Chinavia a content analysis of leading marketing and marketingrelatedjournals in China. Based on the findings, suggests that parts in thetransfer process should adopt a more internationalperspective pay more attention to the customer orientation and make astronger commitment in actualizing the transfer exercise. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Transfer of Marketing Technology to China A Content Analysis

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-4503
DOI
10.1108/02634509310027864
Publisher site
See Article on Publisher Site

Abstract

Investigates the level of transfer of marketing technology to Chinavia a content analysis of leading marketing and marketingrelatedjournals in China. Based on the findings, suggests that parts in thetransfer process should adopt a more internationalperspective pay more attention to the customer orientation and make astronger commitment in actualizing the transfer exercise.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Feb 1, 1993

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