Investigates the three‐year trainer and team development initiative at Coral, the bookmaker, intended to support the company′s launch of a new brand and image. Concludes that training of people is fundamental to efficiency and progress, with responsibility for this being with both the line manager and the members of staff. Gives a list of the corporate benefits.
Management Development Review – Emerald Publishing
Published: Apr 1, 1995
Keywords: Coral bookmakers; Human resource management; Image; Management; Strategy; Training
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