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Traders wooed by China's smile

Traders wooed by China's smile Ping pong overtures sent a flurry of excited optimism through the export departments of British industry, and companies eager to capture a chunk of Chairman Mao's untapped trade market are asking about the sales prospects of everything from machine tools to hot pants. Chris Phillips looks at UK export potential in the face of growing competition from Europe and the US. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management Emerald Publishing

Traders wooed by China's smile

Industrial Management , Volume 71 (5): 6 – May 1, 1971

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-6929
DOI
10.1108/eb056075
Publisher site
See Article on Publisher Site

Abstract

Ping pong overtures sent a flurry of excited optimism through the export departments of British industry, and companies eager to capture a chunk of Chairman Mao's untapped trade market are asking about the sales prospects of everything from machine tools to hot pants. Chris Phillips looks at UK export potential in the face of growing competition from Europe and the US.

Journal

Industrial ManagementEmerald Publishing

Published: May 1, 1971

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