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Trade‐offs, compromises and growth — the value of lateral thinking

Trade‐offs, compromises and growth — the value of lateral thinking Specifies that many managers see themselves as inhibited and trapped through being in a mature slow‐growth business, in stagnant, dead‐in‐the‐water industries. Highlights three US companies trying to break out of this trap: Chrysler — the minivan was introduced into the dying station‐wagon market segment in 1984, in the next ten years sales of this vehicle grew eight times faster than the industry overall; Home Depot — managed to create 20% annual growth in an industry (DIY) which was scarcely managing 5% per annum; Southwest Airlines — whose growth was seven times faster than the industry average over the last ten years, even though there is overcapacity and flat demand. Concludes that though examples used are from the USA, it would not be difficult to transplant them to another country or culture. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Trade‐offs, compromises and growth — the value of lateral thinking

The Antidote , Volume 2 (1): 3 – Feb 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006405
Publisher site
See Article on Publisher Site

Abstract

Specifies that many managers see themselves as inhibited and trapped through being in a mature slow‐growth business, in stagnant, dead‐in‐the‐water industries. Highlights three US companies trying to break out of this trap: Chrysler — the minivan was introduced into the dying station‐wagon market segment in 1984, in the next ten years sales of this vehicle grew eight times faster than the industry overall; Home Depot — managed to create 20% annual growth in an industry (DIY) which was scarcely managing 5% per annum; Southwest Airlines — whose growth was seven times faster than the industry average over the last ten years, even though there is overcapacity and flat demand. Concludes that though examples used are from the USA, it would not be difficult to transplant them to another country or culture.

Journal

The AntidoteEmerald Publishing

Published: Feb 1, 1997

Keywords: Growth; Trade‐offs; Lateral thinking; Chrysler; Home Depot; Southwest Airlines

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