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TRADE FAIR CATALOGUES A SUPPLEMENTARY NOTE

TRADE FAIR CATALOGUES A SUPPLEMENTARY NOTE Last year a survey was made from the bibliographical point of view of six trade fair catalogues, based on a visit to four international fairs. This year this survey has been repeated on nine trade fair catalogues, B.I.F. London and Birmingham, Basle, Hanover, Milan, Paris, Brussels, Liege, Lyons, Utrecht, based on a visit to the firstmentioned five trade fairs. In the original article it was stated that, owing to the large size of presentday fairs, the catalogue is an indispensable means of information. The question was asked whether the catalogues provided the information the visitor wants in the shortest possible time. What can one fair learn from the catalogues of others, and in what way would the use in general be served Compared with Table I of the original report it became evident that in the majority of cases the weight of the catalogues tends to increase still more. For instance, last year's Hanover trade fair catalogue had a weight of 28 oz. and has now increased to 39 oz. Only in the case of the Milan fair a real reduction was found, as this year only two parts were published, with a total weight of 60 oz., compared with a total weight of three parts of 79 oz. last year. A slight weight reduction was also observed with the catalogues of the B.I.F. London. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Documentation Emerald Publishing

TRADE FAIR CATALOGUES A SUPPLEMENTARY NOTE

Journal of Documentation , Volume 7 (4): 2 – Apr 1, 1951

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0022-0418
DOI
10.1108/eb026178
Publisher site
See Article on Publisher Site

Abstract

Last year a survey was made from the bibliographical point of view of six trade fair catalogues, based on a visit to four international fairs. This year this survey has been repeated on nine trade fair catalogues, B.I.F. London and Birmingham, Basle, Hanover, Milan, Paris, Brussels, Liege, Lyons, Utrecht, based on a visit to the firstmentioned five trade fairs. In the original article it was stated that, owing to the large size of presentday fairs, the catalogue is an indispensable means of information. The question was asked whether the catalogues provided the information the visitor wants in the shortest possible time. What can one fair learn from the catalogues of others, and in what way would the use in general be served Compared with Table I of the original report it became evident that in the majority of cases the weight of the catalogues tends to increase still more. For instance, last year's Hanover trade fair catalogue had a weight of 28 oz. and has now increased to 39 oz. Only in the case of the Milan fair a real reduction was found, as this year only two parts were published, with a total weight of 60 oz., compared with a total weight of three parts of 79 oz. last year. A slight weight reduction was also observed with the catalogues of the B.I.F. London.

Journal

Journal of DocumentationEmerald Publishing

Published: Apr 1, 1951

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