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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0960-4529
- DOI
- 10.1108/09604529210029155
- Publisher site
- See Article on Publisher Site
Abstract
Discusses how TQM has been included in the new Business Studies syllabus at Bradford Grammar School, and the benefits for both teachers and students. Outlines the components of the London Board ALevel as opposed to the other two available courses. Details the procedure adopted to use TQM as well as teach it, recognizing that the TQM culture would clash with the prevailing culture of English schools, continuing by describing the culture clash. Examines the practical problems encountered, highlighting student expectations, communication skills sponsor firms, assessment of coursework and preparing for exams. Reviews exam results and the students view of the course as the two measures of the success of the course.
Journal
Managing Service Quality – Emerald Publishing
Published: Feb 1, 1992