Towards the Fifth‐generation Innovation Process

Towards the Fifth‐generation Innovation Process The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process. Describes developments towards this process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Towards the Fifth‐generation Innovation Process

International Marketing Review, Volume 11 (1): 25 – Feb 1, 1994

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651339410057491
Publisher site
See Article on Publisher Site

Abstract

The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth‐generation (5G) innovation process. Describes developments towards this process.

Journal

International Marketing ReviewEmerald Publishing

Published: Feb 1, 1994

Keywords: Corporate strategy; Industry; Innovation; New product development; Technology

References

  • Product Development Performance
    Clark, K.B.; Fujimoto, T.
  • The Hidden Costs of Accelerated Product Development
    Crawford, C.M.
  • The Sources of Innovation
    von Hippel, E.
  • Speeding up New Product Development: The Effects of Leadership Style and Source of Technology
    McDonough, E.F.; Barczac, G.
  • A Survey of Major Approaches for Accelerating New Product Development
    Millson, M.R.; Raj, S.P.; Wileman, D.

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