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Towards internal marketing practices in enhancing job engagement

Towards internal marketing practices in enhancing job engagement PurposeThe purpose of this study is to explore the contribution of internal marketing (IM) practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are considered in this study, namely, employees empowerment, employees motivation, information sharing and work environment.Design/methodology/approachThe study adopts quantitative research design. In total, 200 self-administrated questionnaires are distributed to respondents in Jordanian hospitals using a convenient sample. Only 162 questionnaires were returned with a response rate of 81 per cent.FindingsThe study concludes that there is a significant effect of IM with its different dimensions on job engagement in Jordanian hospitals. However, employees’ motivation is the most important dimension for enhancing job engagement.Practical implicationsThe study recommends that Jordanian hospitals have to focus on IM practices that motivate, empower and retain their employees.Originality/valueThe study provides practical evidence about IM philosophy in human resources development in health-care services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Pharmaceutical and Healthcare Marketing Emerald Publishing

Towards internal marketing practices in enhancing job engagement

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1750-6123
DOI
10.1108/IJPHM-11-2017-0063
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this study is to explore the contribution of internal marketing (IM) practices in enhancing job engagement in Jordanian hospitals. Four dimensions of IM are considered in this study, namely, employees empowerment, employees motivation, information sharing and work environment.Design/methodology/approachThe study adopts quantitative research design. In total, 200 self-administrated questionnaires are distributed to respondents in Jordanian hospitals using a convenient sample. Only 162 questionnaires were returned with a response rate of 81 per cent.FindingsThe study concludes that there is a significant effect of IM with its different dimensions on job engagement in Jordanian hospitals. However, employees’ motivation is the most important dimension for enhancing job engagement.Practical implicationsThe study recommends that Jordanian hospitals have to focus on IM practices that motivate, empower and retain their employees.Originality/valueThe study provides practical evidence about IM philosophy in human resources development in health-care services.

Journal

International Journal of Pharmaceutical and Healthcare MarketingEmerald Publishing

Published: Apr 1, 2019

References