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Towards building projectstakeholder commitment

Towards building projectstakeholder commitment Purpose The purpose of this paper is to examine the effect of project communication on projectstakeholder commitment. Earlier studies have emphasized the significant influence of projectstakeholder commitment to project success and to date, lack of stakeholder commitment is still listed as a key cause of project failure. In an effort to improve project stakeholder commitment, the paper investigated project communication as a key antecedent of projectstakeholder commitment.Designmethodologyapproach The study adopted a cross sectional study design and results were drawn from a sample of 92 citizenship projects conducted by 16 commercial banks in Uganda. Data collection was based on a specific type of project in order to obtain contextspecific responses.Findings The results obtained after running a hierarchical regression indicated that intraproject communication and extraproject communication had a positive combined predictive potential of projectstakeholder commitment with a Beta coefficient of 0.54. It was recommended that project management should create an atmosphere for effective project communication as one of the primary means of ensuring commitment of various projectstakeholder commitment.Originalityvalue This is the first paper to document the effect of project communication on stakeholder commitment in Uganda. Many people in projects in Uganda have lacked commitment to projects due to inadequate information, attributable to gaps in the communication system. The results indicate that project communication has implications for project commitment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Journal of Entrepreneurship, Management and Sustainable Development Emerald Publishing

Towards building projectstakeholder commitment

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2042-5961
DOI
10.1108/20425961211276615
Publisher site
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Abstract

Purpose The purpose of this paper is to examine the effect of project communication on projectstakeholder commitment. Earlier studies have emphasized the significant influence of projectstakeholder commitment to project success and to date, lack of stakeholder commitment is still listed as a key cause of project failure. In an effort to improve project stakeholder commitment, the paper investigated project communication as a key antecedent of projectstakeholder commitment.Designmethodologyapproach The study adopted a cross sectional study design and results were drawn from a sample of 92 citizenship projects conducted by 16 commercial banks in Uganda. Data collection was based on a specific type of project in order to obtain contextspecific responses.Findings The results obtained after running a hierarchical regression indicated that intraproject communication and extraproject communication had a positive combined predictive potential of projectstakeholder commitment with a Beta coefficient of 0.54. It was recommended that project management should create an atmosphere for effective project communication as one of the primary means of ensuring commitment of various projectstakeholder commitment.Originalityvalue This is the first paper to document the effect of project communication on stakeholder commitment in Uganda. Many people in projects in Uganda have lacked commitment to projects due to inadequate information, attributable to gaps in the communication system. The results indicate that project communication has implications for project commitment.

Journal

World Journal of Entrepreneurship, Management and Sustainable Development – Emerald Publishing

Published: Apr 1, 2012

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