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Tourists' dual‐processing accounts of reasoning, judgment, and actions

Tourists' dual‐processing accounts of reasoning, judgment, and actions Purpose – The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach – The paper applies micro‐tipping point theory and qualitative comparative analysis, using case study data. Findings – Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual‐processing theory of deciding on destination choices. Research limitations/implications – This report does not include the attempt to generalize the findings to large survey samples of informants. Practical implications – Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking. Originality/value – This paper breaks new ground in applying dual‐processing theory in tourist behavior of buying major tourist services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Culture Tourism and Hospitality Research Emerald Publishing

Tourists' dual‐processing accounts of reasoning, judgment, and actions

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References (53)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1750-6182
DOI
10.1108/17506181111139609
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach – The paper applies micro‐tipping point theory and qualitative comparative analysis, using case study data. Findings – Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual‐processing theory of deciding on destination choices. Research limitations/implications – This report does not include the attempt to generalize the findings to large survey samples of informants. Practical implications – Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking. Originality/value – This paper breaks new ground in applying dual‐processing theory in tourist behavior of buying major tourist services.

Journal

International Journal of Culture Tourism and Hospitality Research – Emerald Publishing

Published: Jun 7, 2011

Keywords: Tourism management; Thinking; Hawaii

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