Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Total Immersion training transforms IAS Agency employees get the digital message

Total Immersion training transforms IAS Agency employees get the digital message Purpose – Describes an award‐winning training program that helped UK business‐to‐business marketing agency IAS to harness the power of social media. Design/methodology/approach – Explains the reasons for the training, the form it took and the benefits it has brought. Findings – Details how digital revenues increased by 400 percent and net profits held at 11 percent of revenue. The company won 23 pitches out of 28, gained 19 industry awards, became an Investor in People and was among the Crains Manchester Business Best Places to Work in 2009. Practical implications – Reveals a sharp rise in staff confidence, togetherness, sense of belonging and competence, with staff turnover at one fifth of the national average. Social implications – Highlights the importance of keeping abreast of the latest developments in digital technology. Originality/value – Reveals how, in a recession, with clients spending on average 20 percent less, IAS increased its revenue by £1m by winning new business at an unprecedented rate. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Resource Management International Digest Emerald Publishing

Total Immersion training transforms IAS Agency employees get the digital message

Human Resource Management International Digest , Volume 19 (5): 3 – Jul 19, 2011
Download PDF
3 pages

Loading next page...
 
/lp/emerald-publishing/total-immersion-training-transforms-ias-agency-employees-get-the-2c9T7XbuMP

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0967-0734
DOI
10.1108/09670731111153276
Publisher site
See Article on Publisher Site

Abstract

Purpose – Describes an award‐winning training program that helped UK business‐to‐business marketing agency IAS to harness the power of social media. Design/methodology/approach – Explains the reasons for the training, the form it took and the benefits it has brought. Findings – Details how digital revenues increased by 400 percent and net profits held at 11 percent of revenue. The company won 23 pitches out of 28, gained 19 industry awards, became an Investor in People and was among the Crains Manchester Business Best Places to Work in 2009. Practical implications – Reveals a sharp rise in staff confidence, togetherness, sense of belonging and competence, with staff turnover at one fifth of the national average. Social implications – Highlights the importance of keeping abreast of the latest developments in digital technology. Originality/value – Reveals how, in a recession, with clients spending on average 20 percent less, IAS increased its revenue by £1m by winning new business at an unprecedented rate.

Journal

Human Resource Management International Digest – Emerald Publishing

Published: Jul 19, 2011

Keywords: Marketing; Training; Digital communication systems; Mass media; Human resource development

There are no references for this article.