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To tweet, or not to tweet?

To tweet, or not to tweet? Purpose – The purpose of this article is to address the question “To Tweet or Not to Tweet” – using the social networking application “Twitter” as a communication channel for academic libraries. Design/methodology/approach – As lead librarian for Desk Services at Appalachian State University's (ASU's) Belk Library and Information Commons, this article shares the author's experiences and lessons learned as the library's “Tweeter.” Findings – The article finds that Belk Library and Information Commons says “Yes, by all means, tweet” due to the positive response that received from both Twitter as well as Facebook. Practical implications – Provided in this article are ten helpful tips learned as the program developed at ASU. The tips are a good place to begin thinking about the implications for those libraries contemplating or beginning a social networking program. Originality/value – The article focuses on lessons learned as social networking policies evolve over time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Reference Services Review Emerald Publishing

To tweet, or not to tweet?

Susan Jennings
Reference Services Review , Volume 40 (2): 3 – May 11, 2012
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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
0090-7324
DOI
10.1108/00907321211228255
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this article is to address the question “To Tweet or Not to Tweet” – using the social networking application “Twitter” as a communication channel for academic libraries. Design/methodology/approach – As lead librarian for Desk Services at Appalachian State University's (ASU's) Belk Library and Information Commons, this article shares the author's experiences and lessons learned as the library's “Tweeter.” Findings – The article finds that Belk Library and Information Commons says “Yes, by all means, tweet” due to the positive response that received from both Twitter as well as Facebook. Practical implications – Provided in this article are ten helpful tips learned as the program developed at ASU. The tips are a good place to begin thinking about the implications for those libraries contemplating or beginning a social networking program. Originality/value – The article focuses on lessons learned as social networking policies evolve over time.

Journal

Reference Services Review – Emerald Publishing

Published: May 11, 2012

Keywords: Best practice; Communication technologies; Library users; Reference services; University libraries

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