Time is the top priority. We now live in real time. It's no longer life in the fast lane because every lane is fast. The computer has changed the way we view time. We expect everything to occur at Pentium speed A time lag causes stress since it is viewed as an unnecessary waste. This is not a matter of immediate gratification rather delayssuch as standing in lineare viewed as something being wrong with the system, and the company that allows it to happen is perceived as not being up to speed Graham, 1996, p. 4.
Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness – Emerald Publishing
Published: Feb 1, 2000
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