Time and companionship: key factors in Hispanic shopping behavior

Time and companionship: key factors in Hispanic shopping behavior Examines the situational dimensions affecting purchasing behavior of Hispanic customers in a mall at some distance from their neighborhoods. The Hispanic shopper (which would also include a large segment of immigrants) makes the (shopping) trip worthwhile by travelling with companions, consummating a purchase while at the mall, and buying food or beverage during the visit. The Hispanic shopper also spends more time at the mall and visits more stores while there. This is an example of how marketers have become increasingly interested in the extent to which situational factors influence immigrants’ purchase behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Time and companionship: key factors in Hispanic shopping behavior

Journal of Consumer Marketing, Volume 14 (3): 12 – Jun 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363769710166783
Publisher site
See Article on Publisher Site

Abstract

Examines the situational dimensions affecting purchasing behavior of Hispanic customers in a mall at some distance from their neighborhoods. The Hispanic shopper (which would also include a large segment of immigrants) makes the (shopping) trip worthwhile by travelling with companions, consummating a purchase while at the mall, and buying food or beverage during the visit. The Hispanic shopper also spends more time at the mall and visits more stores while there. This is an example of how marketers have become increasingly interested in the extent to which situational factors influence immigrants’ purchase behavior.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Jun 1, 1997

Keywords: Consumer behaviour; Shopping; Shopping centres

References

  • Ethnicity, acculturation, and the importance of product attributes
    Faber, R.J.; O’Guinn, T.C.; McCarty, J.A.

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