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“This Will Blow Your Mind”: examining the urge to click clickbaits

“This Will Blow Your Mind”: examining the urge to click clickbaits Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits.Design/methodology/approachThe hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits).FindingsCuriosity, perceived enjoyment and surveillance were significant predictors of the urge to click. In terms of information richness, the urge to click was higher for thumbnail vis-à-vis text-only clickbaits. IEB (IEB) moderated the relation between the gratification of passing time and the urge to click.Originality/valueThis paper represents one of the earliest attempts to investigate Internet users' urge to click clickbaits. Apart from extending the boundary conditions of the U&G theory, it integrates two other theoretical lenses, namely, the notion of information richness and personal epistemology framework, to develop and empirically validate a theoretical framework. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Aslib Journal of Information Management Emerald Publishing

“This Will Blow Your Mind”: examining the urge to click clickbaits

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References (58)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2050-3806
DOI
10.1108/ajim-07-2020-0214
Publisher site
See Article on Publisher Site

Abstract

Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits.Design/methodology/approachThe hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits).FindingsCuriosity, perceived enjoyment and surveillance were significant predictors of the urge to click. In terms of information richness, the urge to click was higher for thumbnail vis-à-vis text-only clickbaits. IEB (IEB) moderated the relation between the gratification of passing time and the urge to click.Originality/valueThis paper represents one of the earliest attempts to investigate Internet users' urge to click clickbaits. Apart from extending the boundary conditions of the U&G theory, it integrates two other theoretical lenses, namely, the notion of information richness and personal epistemology framework, to develop and empirically validate a theoretical framework.

Journal

Aslib Journal of Information ManagementEmerald Publishing

Published: Feb 23, 2021

Keywords: Clickbait; Gratifications; Information richness; Information processing; Urge to click; Internet-related epistemic beliefs

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