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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0025-1747
- DOI
- 10.1108/00251749110003755
- Publisher site
- See Article on Publisher Site
Abstract
The article begins by explaining the strategic need to thinkglobally. It analyses strategic perceptions of what and where themarket is, and examines the competitive consequences of global thinkingby the enterprise. The requirements of enterprise capacity for theeffective national implementation of international strategies areanalysed. This means managing locally. The articleconcludes by considering some of the skills and personal traits of theinternational manager. These may have to be developed if enterprisemanagement is to achieve the proper local implementation of its globalstrategies. A variety of case examples and studies are illustrative ofthe international strategies.
Journal
Management Decision – Emerald Publishing
Published: Feb 1, 1991