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There's nothing really new under the sun

There's nothing really new under the sun The success of the lowcost airlines is for many a real surprise. Regarding two previous models developed by Michael Porter 3 basics strategies and value chain, we will attempt to show that the success of these different companies is a faithful reflection of strategic models set out and perfectly suited to the given context, here that of the air transport field. To dissect the success of this phenomenon of lowcost airlines, we will base our study, in the first section, on the case of EasyJet. In a given context, the supposed models of the lowcost companies are a perfect illustration of the application of precise strategic concepts and models. Proof has been provided that lowcost companies using sustainable value chains can be profitable and move steadily towards strategies of external growth Ryanair recently acquired Buzz. In the second section, we will present a brief study covering a services marketing logic for Tours airport France with a logical diagram application. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

There's nothing really new under the sun

Callot, Philippe
Tourism Review , Volume 58 (2): 6 – Feb 1, 2003
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058407
Publisher site
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Abstract

The success of the lowcost airlines is for many a real surprise. Regarding two previous models developed by Michael Porter 3 basics strategies and value chain, we will attempt to show that the success of these different companies is a faithful reflection of strategic models set out and perfectly suited to the given context, here that of the air transport field. To dissect the success of this phenomenon of lowcost airlines, we will base our study, in the first section, on the case of EasyJet. In a given context, the supposed models of the lowcost companies are a perfect illustration of the application of precise strategic concepts and models. Proof has been provided that lowcost companies using sustainable value chains can be profitable and move steadily towards strategies of external growth Ryanair recently acquired Buzz. In the second section, we will present a brief study covering a services marketing logic for Tours airport France with a logical diagram application.

Journal

Tourism Review – Emerald Publishing

Published: Feb 1, 2003

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