Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Theorizing with managers: Nenonen et al. are right on!

Theorizing with managers: Nenonen et al. are right on! PurposeThe purpose of this paper is to reflect and comment upon Nenonen et al.’s paper on theorizing with managers.Design/methodology/approachThe paper is a personal comment and reflection.FindingsThe author finds much to support in Nenonen et al.’s work, although also some areas where future work could build on it further.Originality/valueThis commentary extends Nenonen et al.’s work. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Theorizing with managers: Nenonen et al. are right on!

Kohli, Ajay K.
European Journal of Marketing , Volume 51 (7/8): 2 – Jul 11, 2017
Download PDF
2 pages

Loading next page...
 
/lp/emerald-publishing/theorizing-with-managers-nenonen-et-al-are-right-on-c3SeAifrUI

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EJM-03-2017-0173
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to reflect and comment upon Nenonen et al.’s paper on theorizing with managers.Design/methodology/approachThe paper is a personal comment and reflection.FindingsThe author finds much to support in Nenonen et al.’s work, although also some areas where future work could build on it further.Originality/valueThis commentary extends Nenonen et al.’s work.

Journal

European Journal of Marketing – Emerald Publishing

Published: Jul 11, 2017

There are no references for this article.