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The Wine Market in Poland Tradition and Marketing Implications

The Wine Market in Poland Tradition and Marketing Implications Addresses the tradition of the wine and other alcoholic drinks market in Poland. Describes its present status, and outlines implications for future marketing strategies. Identifies barriers to entry and the potential for a successful wine market in the new economic reality of the postCommunist Poland. Concludes that, despite inconsistent tax and customs legislation, the market has considerable potential for new customeroriented producers and distributors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Wine Market in Poland Tradition and Marketing Implications

International Journal of Wine Marketing , Volume 4 (2): 12 – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008594
Publisher site
See Article on Publisher Site

Abstract

Addresses the tradition of the wine and other alcoholic drinks market in Poland. Describes its present status, and outlines implications for future marketing strategies. Identifies barriers to entry and the potential for a successful wine market in the new economic reality of the postCommunist Poland. Concludes that, despite inconsistent tax and customs legislation, the market has considerable potential for new customeroriented producers and distributors.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Feb 1, 1992

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