Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

The value of online surveys: a look back and a look ahead

The value of online surveys: a look back and a look ahead PurposeThe purpose of this paper is to present a detailed and critical look at the evolution of online survey research since Evans and Mathur’s (2005) article on the value of online surveys. At that time, online survey research was in its early stages. Also covered are the present and future states of online research. Many conclusions and recommendations are presented.Design/methodology/approachThe look back focuses on online surveys, strengths and weaknesses of online surveys, the literature on several aspects of online surveys and online survey best practices. The look ahead focuses on emerging survey technologies and methodologies, and new non-survey technologies and methodologies. Conclusions and recommendations are provided.FindingsOnline survey research is used more frequently and better accepted by researchers than in 2005. Yet, survey techniques are still regularly transformed by new technologies. Non-survey digital research is also more prominent than in 2005 and can better track actual behavior than surveys can. Hybrid surveys will be widespread in the future.Practical implicationsThe paper aims to provide insights for researchers with different levels of online survey experience. And both academics and practitioners should gain insights.Social implicationsAdhering to a strong ethics code is vital to gain respondents’ trust and to produce valid results.Originality/valueConclusions and recommendations are offered in these specific areas: defining concepts, understanding the future role of surveys, developing and implementing surveys and a survey code of ethics. The literature review cites more than 200 sources. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

The value of online surveys: a look back and a look ahead

Internet Research , Volume 28 (4): 34 – Aug 6, 2018

Loading next page...
 
/lp/emerald-publishing/the-value-of-online-surveys-a-look-back-and-a-look-ahead-pvxJF24Hk3
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1066-2243
DOI
10.1108/IntR-03-2018-0089
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to present a detailed and critical look at the evolution of online survey research since Evans and Mathur’s (2005) article on the value of online surveys. At that time, online survey research was in its early stages. Also covered are the present and future states of online research. Many conclusions and recommendations are presented.Design/methodology/approachThe look back focuses on online surveys, strengths and weaknesses of online surveys, the literature on several aspects of online surveys and online survey best practices. The look ahead focuses on emerging survey technologies and methodologies, and new non-survey technologies and methodologies. Conclusions and recommendations are provided.FindingsOnline survey research is used more frequently and better accepted by researchers than in 2005. Yet, survey techniques are still regularly transformed by new technologies. Non-survey digital research is also more prominent than in 2005 and can better track actual behavior than surveys can. Hybrid surveys will be widespread in the future.Practical implicationsThe paper aims to provide insights for researchers with different levels of online survey experience. And both academics and practitioners should gain insights.Social implicationsAdhering to a strong ethics code is vital to gain respondents’ trust and to produce valid results.Originality/valueConclusions and recommendations are offered in these specific areas: defining concepts, understanding the future role of surveys, developing and implementing surveys and a survey code of ethics. The literature review cites more than 200 sources.

Journal

Internet ResearchEmerald Publishing

Published: Aug 6, 2018

There are no references for this article.