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Lilli Japec, F. Kreuter, Marcus Berg, P. Biemer, P. Decker, Cliff Lampe, J. Lane, Cathy O'Neil, A. Usher (2015)
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Expected survey duration (completion time) should be fairly estimated and told to respondents upfront
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Social media research in the industrial marketing field: Review of literature and future research directionsIndustrial Marketing Management, 66
Stefan Zak (2015)
The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital EraStudia Commercialia Bratislavensia, 8
Miroslav Titze (2016)
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The Ethics of Internet Research
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Respondent Conditioning in Online Panel SurveysSocial Science Computer Review, 34
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“ Your customers think you know what they ’ ve been buying ”
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Using Big Data and Text Analytics to Understand How Customer Experiences Posted on Yelp.com Impact the Hospitality IndustryContemporary Management Research, 13
Johan Martinsson, D. Dumitrescu, Karolina Riedel (2016)
Recruiting an Online Panel from another Online Survey: Consequences of Framing and Placement of the Recruitment QuestionInternational Journal of Public Opinion Research, 29
David Stewart, Prem Shamdasani (2017)
Online Focus GroupsJournal of Advertising, 46
A. Gandomi, Murtaza Haider (2015)
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The concept of ethics differs by culture and geographic region
Matthew Motta, Timothy Callaghan, Brianna Smith (2016)
Looking for Answers: Identifying Search Behavior and Improving Knowledge-Based Data Quality in Online SurveysInternational Journal of Public Opinion Research, 29
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Kem Zhang, Christy Cheung, Matthew Lee (2014)
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Greg Brown, D. Weber, D. Zanon, K. Bie (2012)
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Myths and Realities of Respondent Engagement in Online SurveysInternational Journal of Market Research, 54
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Eye-tracking for better reports
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The use of the proper statistical techniques must be tied to the quality and types of data collected
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Is This Review Believable? A Study of Factors Affecting the Credibility of Online Consumer Reviews from an ELM PerspectiveJ. Assoc. Inf. Syst., 13
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Smoking Prevention in China: A Content Analysis of an Anti-Smoking Social Media CampaignJournal of Health Communication, 21
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“ The pros and cons of incentivizing ”
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What is ethics in research & why is it important?
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J. Goodman, Gabriele Paolacci (2017)
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Weimiao Fan, Zheng Yan (2010)
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Silviya Korpilo, T. Virtanen, S. Lehvävirta (2017)
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Shintaro Okazaki (2007)
Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising contextInternational Journal of Market Research, 49
Yufeng Pan, Yan Wan, Jing Fan, Bailing Liu, N. Archer (2017)
Raising the Cohesion and Vitality of Online Communities by Reducing Privacy ConcernsInternational Journal of Electronic Commerce, 21
H. Stipp (2016)
What 80 Years of Study Means For the Future of Advertising ResearchJournal of Advertising Research, 56
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Online versus phone surveys: comparison of results for a bicycling surveyTransportation Planning and Technology, 37
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M. Pedersen, Christian Nielsen (2016)
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Because many researchers want to study offline behavior, not just online behavior
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What Market Researchers Should Know about Mobile SurveysInternational Journal of Market Research, 57
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Qianqian Li, Yijun Liu (2017)
Exploring the diversity of retweeting behavior patterns in Chinese microblogging platformInf. Process. Manag., 53
David Dutwin, T. Buskirk (2017)
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PurposeThe purpose of this paper is to present a detailed and critical look at the evolution of online survey research since Evans and Mathur’s (2005) article on the value of online surveys. At that time, online survey research was in its early stages. Also covered are the present and future states of online research. Many conclusions and recommendations are presented.Design/methodology/approachThe look back focuses on online surveys, strengths and weaknesses of online surveys, the literature on several aspects of online surveys and online survey best practices. The look ahead focuses on emerging survey technologies and methodologies, and new non-survey technologies and methodologies. Conclusions and recommendations are provided.FindingsOnline survey research is used more frequently and better accepted by researchers than in 2005. Yet, survey techniques are still regularly transformed by new technologies. Non-survey digital research is also more prominent than in 2005 and can better track actual behavior than surveys can. Hybrid surveys will be widespread in the future.Practical implicationsThe paper aims to provide insights for researchers with different levels of online survey experience. And both academics and practitioners should gain insights.Social implicationsAdhering to a strong ethics code is vital to gain respondents’ trust and to produce valid results.Originality/valueConclusions and recommendations are offered in these specific areas: defining concepts, understanding the future role of surveys, developing and implementing surveys and a survey code of ethics. The literature review cites more than 200 sources.
Internet Research – Emerald Publishing
Published: Aug 6, 2018
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