Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The utility of Mobile Apps as a Service (MAaaS): a case study of BlueBridge Digital

The utility of Mobile Apps as a Service (MAaaS): a case study of BlueBridge Digital Purpose – This case study aims to examine the Software as a Service, Mobile Apps as a Service (MAaaS) as pioneered by BlueBridge Digital and their subsidiary VisitApps. This system is analyzed against current market trends in relation to the niche industry of tourism mobile application development and the broader mobile application development industry as a whole. Design/methodology/approach – A survey of the industry is conducted via current literature and market analytics. The information for the case study is provided directly by BlueBridge founder and CEO, Santiago Jaramillo, in addition to other employees. Additionally, the problem of implementing this model in China and other developing economies is explored via existing literature. Findings – This paper finds the model BlueBridge's subsidiaries offer to be a superior model of application development, delivery, and support than other common existing models for mobile application vendors. Further, many of its best practices may be replicable in developing economies. Originality/value – The originality of the business model in question and the exploration of its possible implementation in developing economies provide value and new information to the body of literature and record surrounding mobile application development. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Technology Management in China Emerald Publishing

The utility of Mobile Apps as a Service (MAaaS): a case study of BlueBridge Digital

Loading next page...
 
/lp/emerald-publishing/the-utility-of-mobile-apps-as-a-service-maaas-a-case-study-of-o8Kdv2ywAu
Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1746-8779
DOI
10.1108/JTMC-04-2013-0019
Publisher site
See Article on Publisher Site

Abstract

Purpose – This case study aims to examine the Software as a Service, Mobile Apps as a Service (MAaaS) as pioneered by BlueBridge Digital and their subsidiary VisitApps. This system is analyzed against current market trends in relation to the niche industry of tourism mobile application development and the broader mobile application development industry as a whole. Design/methodology/approach – A survey of the industry is conducted via current literature and market analytics. The information for the case study is provided directly by BlueBridge founder and CEO, Santiago Jaramillo, in addition to other employees. Additionally, the problem of implementing this model in China and other developing economies is explored via existing literature. Findings – This paper finds the model BlueBridge's subsidiaries offer to be a superior model of application development, delivery, and support than other common existing models for mobile application vendors. Further, many of its best practices may be replicable in developing economies. Originality/value – The originality of the business model in question and the exploration of its possible implementation in developing economies provide value and new information to the body of literature and record surrounding mobile application development.

Journal

Journal of Technology Management in ChinaEmerald Publishing

Published: Apr 5, 2013

Keywords: Mobile Apps; Software as a Service; Mobile Apps as a Service; Creative technology; High‐tech innovation; Technology foresight; Recurring revenue; Tourism; Developing countries

There are no references for this article.