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The use of ecommerce and the Internet is increasing in acceptance for a wide range of businesses from large enterprises to small and micro businesses. While the literature on ebusiness and ecommerce is evolving, there is limited substantive research focused on the theory and practice of ebusiness systems amongst small and medium sized enterprises SMEs. This paper provides an insight into thirtyfour SMEs actively utilising ecommerce. The paper also provides a theoretical contribution by developing a conceptual model of ecommerce utilisation for SMEs within the Australian context, which depicts the relationship between the use of ecommerce by SMEs, the degree of business transformation and the strategic significance of ecommerce. Keywords Case Study, Small Business, Electronic Commerce, Business Transformation
Journal of Systems and Information Technology – Emerald Publishing
Published: Jun 1, 2003
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