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Competitive Advantage
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1997 MCB UP Ltd. All rights reserved.
- ISSN
- 0957-6053
- DOI
- 10.1108/09576059710187609
- Publisher site
- See Article on Publisher Site
Abstract
Looks at the use of computerized information systems by a start‐up manufacturing company in the south of England. Describes the company ‐ Solent Technical Mouldings Ltd ‐ decided that these information systems would play a major role in assisting its entry into an industry where there were already many established companies. Later, information systems were a key factor in ensuring the company’s survival and growth. Outlines the information systems strategy adopted, and some of the benefits which followed. Draws some tentative lessons for other organizations in a similar position.
Journal
Logistics Information Management – Emerald Publishing
Published: Aug 1, 1997
Keywords: Information systems; Information technology strategy; Small firms; Start‐ups